Reach out · a Lanes play
Test two cold email angles with a fair comparison
Send two openers to matched groups and compare them fairly.
Gmail- Up to 1 hour a run
- Sends from your accounts
The problem
Every opinion about cold email is a guess until you test it. A fair test by hand, with everything else kept the same, is so tedious that nobody does it.
How your agent runs it
- Finds the number of new buyers you asked for who fit, from company websites and Google, each with a public work email.
- Takes turns between your two angles in the order it finds people: the first gets A, the next gets B. That way neither angle gets the better leads.
- Changes only the opening: same offer, same ask, similar length, same sending hours.
- Gives each angle one subject line, the same for everyone who gets it, so replies can be counted per angle.
- Sends each person one email from your inbox and notes which angle they got.
- Reports how many went out per angle. It never calls a winner: under twenty sends per angle the test says nothing yet, and replies take days to arrive.
What you tell it
- What you offer
- For example: Bookkeeping for startups, first month free
- Two angles to compare
- For example: A: their recent job post. B: a result a similar company got.
What counts as done
- The number of emails you asked for, each with proof it was sent and which angle it used, and a clear note if it fell short.
Before anything counts, a second agent opens the proof and checks it.
FAQ
About this play
How does the Test two cold email angles play work in Lanes?
Send two openers to matched groups and compare them fairly. Lanes uses a browser the way you do, signed in as you, on Gmail. Finds the number of new buyers you asked for who fit, from company websites and Google, each with a public work email. Takes turns between your two angles in the order it finds people: the first gets A, the next gets B. That way neither angle gets the better leads.
Does the Test two cold email angles play send messages from my accounts?
Yes, from your own connected accounts, one message per person. Lanes checks each email in Gmail or Outlook right before it goes. Every send stays within your daily cap and your sending hours. Lanes never writes to anyone who unsubscribed, bounced or asked not to be contacted.
How long does a run take?
A run of Test two cold email angles can take up to 1 hour. At the end, Lanes tells you what it finished, with proof.
What do I need to connect?
Connect the accounts this play needs, such as Gmail, LinkedIn or X. For Gmail, choose Connect Gmail in Settings > Email, choose your address on Google's permission screen and allow access. Lanes then works from your connected accounts. Everything else it reads on the public web. This play works on Gmail.
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