Book calls · a Lanes play
Book sales calls automatically, on your real calendar
A team that keeps going until the calls are actually on the calendar.
Gmail
Calendly
Zoom
The problem
Interest is easy to collect and hard to turn into calls. The back-and-forth over times, the follow-ups and the no-shows are exactly the admin a founder never gets to.
How your agent runs it
- Finds people who fit and qualifies each one against whether they would actually get value from your product.
- Writes to each person individually with one concrete ask, and follows the thread.
- Reads the free slots on your booking link, or your calendar, so it never agrees a time you cannot keep.
- Counts a call only when a slot is confirmed: an accepted invite, a completed booking or a written agreement on a time.
- Reports every booking with who, when and where you can check it.
What you tell it
- Who to talk to
- For example: founders of pre-seed B2B startups
- Your booking link
- For example: https://cal.com/you
What counts as done
- 15 confirmed bookings, each with a named person, an agreed time, and evidence you can check.
FAQ
About this play
How does the Book calls play work in Lanes?
A team that keeps going until the calls are actually on the calendar. A Lanes agent works in a real browser, signed in as you, in Gmail, Calendly and Zoom. Finds people who fit and qualifies each one against whether they would actually get value from your product. Writes to each person individually with one concrete ask, and follows the thread.
Does the Book calls play send messages from my accounts?
Yes, from your own connected accounts, one message per person. Every send is checked first: emails pass the send gate in Gmail or Outlook, all sends keep to your daily limit and sending hours, and nobody who unsubscribed, bounced or asked not to be contacted is written to.
How long does a run take?
Each run of Book calls is budgeted at up to 8 hours of agent time, and reports what it actually completed, with evidence.
What do I need to connect?
Where a site needs you signed in, such as Gmail, LinkedIn or X, connect that account in Lanes and the agents work in your session. Other sources are read on the public web. This play works in Gmail, Calendly and Zoom.
Related plays
More ways to find customers
Turn interested replies into calls
Offer a clear next step to people already asking to learn more.
See the playAsk happy customers for referrals
Ask suitable existing customers for one specific introduction.
See the playFind agency referral partners
Contact agencies already serving your ideal customers.
See the play
