Reach out · a Lanes play
Find agencies that could refer clients to you
Contact agencies already serving your ideal customers.
Gmail
LinkedIn
The problem
Agencies talk to your buyers every day. A few referral partners can bring more customers than cold outreach, if you find the ones whose work complements yours.
How your agent runs it
- Use Google, LinkedIn and agency sites to identify the agreed number of agencies among what you describe whose work is complementary.
- Check real client work rather than directory labels.
- Send one concise business email proposing a relevant referral conversation.
- Propose only terms stated in your offer; no invented commissions or guarantees.
- Record qualified agencies and verified sent messages.
- A pitch is not a signed partnership.
What you tell it
- What you offer
- For example: A 15% referral fee on each client's first year
- Which agencies to pitch
- For example: Fractional CFO firms in the US
What counts as done
- 5 requested actions completed with verified evidence and any shortfall clearly reported.
FAQ
About this play
How does the Find agency referral partners play work in Lanes?
Contact agencies already serving your ideal customers. A Lanes agent works in a real browser, signed in as you, in Gmail and LinkedIn. Use Google, LinkedIn and agency sites to identify the agreed number of agencies among what you describe whose work is complementary. Check real client work rather than directory labels.
Does the Find agency referral partners play send messages from my accounts?
Yes, from your own connected accounts, one message per person. Every send is checked first: emails pass the send gate in Gmail or Outlook, all sends keep to your daily limit and sending hours, and nobody who unsubscribed, bounced or asked not to be contacted is written to.
How long does a run take?
Each run of Find agency referral partners is budgeted at up to 1 hour of agent time, and reports what it actually completed, with evidence.
What do I need to connect?
Where a site needs you signed in, such as Gmail, LinkedIn or X, connect that account in Lanes and the agents work in your session. Other sources are read on the public web. This play works in Gmail and LinkedIn.
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