Find customers · a Lanes play
Find and research B2B prospects, then reach out to each one
Find real prospects, research and save every one, then reach out to each.
LinkedInCrunchbase
Gmail
The problem
A list of names is not pipeline. Every prospect still needs research, a reason they fit and a first message that is not a template, and that is the part that never gets done.
How your agent runs it
- Starts with people you already saved but never contacted, then sources new ones from LinkedIn, Crunchbase and the web.
- Researches each person: name, current title, company, a fit score and a concrete reason your product helps them, with the source URL.
- Saves every person before writing, so nothing lives only in a report.
- Writes a first message that could only have been written to that person, and records the send.
- Never invents contact details and never writes to the same person twice.
What you tell it
- Who to look for
- For example: seed-stage fintech in Europe, 10-50 people
- Job titles to target
- For example: Head of Growth, VP Marketing, founder
- Where (optional)
- For example: US and UK
What counts as done
- 50 people contacted, each first saved in the leads table with a company, a title, a source URL, and a fit reason tied to what your company actually sells; each message supported by real evidence and every send recorded. No invented contact details, nobody written twice.
- 50 qualified people actually reached, with verified contact evidence. A list or draft alone does not satisfy this goal.
FAQ
About this play
How does the Find customers play work in Lanes?
Find real prospects, research and save every one, then reach out to each. A Lanes agent works in a real browser, signed in as you, in LinkedIn, Crunchbase and Gmail. Starts with people you already saved but never contacted, then sources new ones from LinkedIn, Crunchbase and the web. Researches each person: name, current title, company, a fit score and a concrete reason your product helps them, with the source URL.
Does the Find customers play send messages from my accounts?
Yes, from your own connected accounts, one message per person. Every send is checked first: emails pass the send gate in Gmail or Outlook, all sends keep to your daily limit and sending hours, and nobody who unsubscribed, bounced or asked not to be contacted is written to.
How long does a run take?
Each run of Find customers is budgeted at up to 6 hours of agent time, and reports what it actually completed, with evidence.
What do I need to connect?
Where a site needs you signed in, such as Gmail, LinkedIn or X, connect that account in Lanes and the agents work in your session. Other sources are read on the public web. This play works in LinkedIn, Crunchbase and Gmail.
Related plays
More ways to find customers
Find agency referral partners
Contact agencies already serving your ideal customers.
See the playReach companies hiring for the problem
Use live job openings to find buyers with an active need.
See the playReach newly funded buyers
Contact growing companies whose current work fits your product.
See the play