Reach out · a Lanes play

Ask active customers for honest reviews on G2 or Capterra

Ask active customers for an honest review where buyers look.

  • Gmail
  • Up to 1 hour a run
  • Writes to your contacts

The problem

Buyers check review sites before they reply to anyone. Asking customers one by one, without breaking the site's rules, keeps sliding down the list.

How your agent runs it

  1. Opens the review page you give and reads that site's rules on asking for reviews.
  2. Reads your contacts and Gmail for active customers who really use the product. Leaves out anyone with an open complaint, anyone who asked not to be contacted and anyone asked in the last six months.
  3. Doesn't pick people by how positive they're likely to be.
  4. Emails the number of customers you asked for one short personal request, in your existing thread or from your inbox: what they use, why their view helps other buyers and the direct review link.
  5. Never tells them what to write or what rating to give, and never writes or edits a review for anyone. It offers a reward only if the site allows it and you said so.
  6. Records each request. It counts a review only once it is live on the site.

What you tell it

What you offer
For example: Bookkeeping for startups, which they have used for months
Where reviews should go
For example: https://www.g2.com/products/acme/reviews

What counts as done

  • The number of requests you asked for, each with proof it was sent, and a clear note if it fell short.
  • A review counts only once it is live on the site.

Before anything counts, a second agent opens the proof and checks it.

FAQ

About this play

How does the Ask customers for a review play work in Lanes?

Ask active customers for an honest review where buyers look. Lanes uses a browser the way you do, signed in as you, on Gmail. Opens the review page you give and reads that site's rules on asking for reviews. Reads your contacts and Gmail for active customers who really use the product. Leaves out anyone with an open complaint, anyone who asked not to be contacted and anyone asked in the last six months.

Does the Ask customers for a review play send messages from my accounts?

Yes, to people already in your contacts or your Gmail, from your own connected account. Every send stays within your daily cap and your sending hours. Lanes never writes to anyone who unsubscribed, bounced or asked not to be contacted.

How long does a run take?

A run of Ask customers for a review can take up to 1 hour. At the end, Lanes tells you what it finished, with proof.

What do I need to connect?

Connect the accounts this play needs, such as Gmail, LinkedIn or X. For Gmail, choose Connect Gmail in Settings > Email, choose your address on Google's permission screen and allow access. Lanes then works from your connected accounts. Everything else it reads on the public web. This play works on Gmail.