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Lanes vs Apollo: agents that do the prospecting for you
Apollo gives you a large database to search and sequences to run. Lanes takes a different approach: agents find people from live signals and do the research, outreach and follow-up themselves.
Last reviewed October 1, 2026
What Apollo is
Apollo.io is a sales intelligence and engagement platform: a B2B contact and company database you search and filter, plus sequences to email and call the contacts you choose.
Who it fits. Apollo fits sales teams who want to search a contact database themselves and run sequences at volume, with a person operating the tool.
What Lanes is
Lanes is an AI SDR for founders: agents that do the prospecting, research and outreach end to end, from your own accounts in a real browser, and report back with evidence. You steer it in plain English through one agent you talk to.
Who it fits. Lanes fits founders without a sales team who want the prospecting, research and first messages done for them, from their own accounts, with evidence of what happened.
The difference in approach
| Apollo | Lanes | |
|---|---|---|
| Where you start | Search and filter a contact database. | Tell your agent who you want to reach, in plain English. |
| Finding prospects | Contacts from the database, by filters you set. | Agents find people from live signals: job posts, funding news, launch threads, people asking for a tool like yours, and your own LinkedIn engagers. |
| Research | Database fields, plus any research steps you set up. | Every person is researched before first contact, with the source saved. |
| Writing and sending | Sequences you design and run, from templates or AI-assisted steps. | Each first message is written for one person from that research. Sent from your own Gmail, LinkedIn or X in a real browser, signed in as you, with a daily limit on each account and your sending hours. |
| What you get | Contacts, sequences and engagement reporting. | Replies and calls confirmed on your calendar, each with the evidence behind it. |
This page describes approaches, not feature lists or prices, which change. Check Apollo’s own site for its current features.
FAQ
Lanes and Apollo
Is Lanes an alternative to Apollo?
For a founder who wants booked calls without operating a sales stack, it can be. Apollo is a database and sequencing platform you run; Lanes agents find people from live signals, research and write to each one from your own accounts, follow up and book calls. If you need a large searchable contact database, Apollo has one and Lanes does not.
Does Lanes have a contact database?
No. Lanes agents find people where they are publicly active or signalling a need, save each one with the source, and look up and check an address before an email is sent. Lanes does not sell contact data.
Is automated LinkedIn outreach with Lanes safe for my account?
No tool can promise LinkedIn will never restrict an account. Lanes agents work in a real browser signed in as you, one step at a time, with a daily limit on each account kept under what LinkedIn tolerates, new accounts warmed up, sends spaced minutes apart and your sending hours. LinkedIn plays send one tailored message per person, never buy InMail and never send connection blasts, and Pause all stops everything at once.
Also compare: Lanes vs Clay · Lanes vs lemlist · All plays · How to get your first 10 B2B customers
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