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Reach out · a Lanes play

Send targeted cold emails from your own inbox

Find a small batch of buyers and send each a specific offer.

  • Gmail

The problem

Cold email works when it is specific and goes to a real address. Guessed addresses bounce against your own domain, and generic emails get ignored.

How your agent runs it

  1. Find the agreed number of new buyers among what you describe, using public company sites and Google search.
  2. Confirm role, company fit and a public business email; never guess an address.
  3. Send one concise email from your connected inbox, referencing a real observation and one relevant benefit.
  4. Ask for one simple next step.
  5. Save the person, source, exact message and evidence that it was sent, not merely placed in a compose window.

What you tell it

What you offer
For example: Bookkeeping for startups, first month free
Who to email
For example: Early-stage SaaS founders in the US

What counts as done

  • 5 requested actions completed with verified evidence and any shortfall clearly reported.

FAQ

About this play

How does the Send targeted cold emails play work in Lanes?

Find a small batch of buyers and send each a specific offer. A Lanes agent works in a real browser, signed in as you, in Gmail. Find the agreed number of new buyers among what you describe, using public company sites and Google search. Confirm role, company fit and a public business email; never guess an address.

Does the Send targeted cold emails play send messages from my accounts?

Yes, from your own connected accounts, one message per person. Every send is checked first: emails pass the send gate in Gmail or Outlook, all sends keep to your daily limit and sending hours, and nobody who unsubscribed, bounced or asked not to be contacted is written to.

How long does a run take?

Each run of Send targeted cold emails is budgeted at up to 1 hour of agent time, and reports what it actually completed, with evidence.

What do I need to connect?

Where a site needs you signed in, such as Gmail, LinkedIn or X, connect that account in Lanes and the agents work in your session. Other sources are read on the public web. This play works in Gmail.

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