Book calls · a Lanes play
Book discovery calls with people who have the problem
Book short calls to learn about a problem, not to sell.
Gmail
LinkedIn- Up to 1 hour a run
- Sends from your accounts
The problem
Everyone says talk to customers before you build more. Finding the right people and asking well, without it turning into a pitch, is the part that never gets scheduled.
How your agent runs it
- Finds people who fit what you describe and likely live with the problem you work on, using LinkedIn, company websites and Google.
- Checks each one has the problem today: it is part of their job, they wrote or spoke about it, or their company shows it.
- Saves each person before writing to them.
- Sends each one a short, personal request from your account, by email if it finds an address it can send to, otherwise on LinkedIn. It says you are learning how people like them handle this, asks for 15 minutes and offers your time or booking link.
- No pitch, no demo and no claims about the product. It never makes up a shared connection or a reason for writing.
- Records each message sent. It counts a call only when a time is confirmed in writing or on the calendar.
- Saves a short interview guide for you: five open questions about the last time the problem came up, what they tried and what it cost. No “would you use this” questions.
What you tell it
- What you offer
- For example: 15 minutes to hear how they close the books, cal.com/you/15min
- Who to learn from
- For example: Finance leads at 20 to 100 person startups
What counts as done
- The number of requests you asked for, each with proof it was sent, and a clear note if it fell short.
- Calls counted on their own, only once a time is confirmed in writing or on the calendar.
Before anything counts, a second agent opens the proof and checks it.
FAQ
About this play
How does the Book customer discovery calls play work in Lanes?
Book short calls to learn about a problem, not to sell. Lanes uses a browser the way you do, signed in as you, on Gmail and LinkedIn. Finds people who fit what you describe and likely live with the problem you work on, using LinkedIn, company websites and Google. Checks each one has the problem today: it is part of their job, they wrote or spoke about it, or their company shows it.
Does the Book customer discovery calls play send messages from my accounts?
Yes, from your own connected accounts, one message per person. Lanes checks each email in Gmail or Outlook right before it goes. Every send stays within your daily cap and your sending hours. Lanes never writes to anyone who unsubscribed, bounced or asked not to be contacted.
How long does a run take?
A run of Book customer discovery calls can take up to 1 hour. At the end, Lanes tells you what it finished, with proof.
What do I need to connect?
Connect the accounts this play needs, such as Gmail, LinkedIn or X. For Gmail, choose Connect Gmail in Settings > Email, choose your address on Google's permission screen and allow access. Lanes then works from your connected accounts. Everything else it reads on the public web. This play works on Gmail and LinkedIn.
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