Reach out · a Lanes play
Personalized cold email at scale, without templates
A team: one finds them, three research, write and send. In parallel.
Gmail
The problem
Cold email at volume usually means a template and a guess. Doing it well means research per person, which does not scale when you are the only one doing it.
How your agent runs it
- Splits the work: one agent finds leads while others research, write and send in parallel.
- Qualifies each lead against whether they would actually buy, and rejects the ones that do not fit, with a count of why.
- Saves each person with a real name, role, company and URL before writing.
- Emails each one a message that cites a specific sourced reason, only to an address that was looked up and checked, never guessed.
- Counts a person only when the email has actually gone.
What you tell it
- Who to reach
- For example: heads of ops at UK clinics with 5-50 staff
- Angle (optional)
- For example: they are hiring, or they just raised
What counts as done
- 500 real people emailed, each saved in the table first, each message citing a specific sourced reason and sent to a verified address. Rejections and failed sends counted and explained.
FAQ
About this play
How does the Outreach at scale play work in Lanes?
A team: one finds them, three research, write and send. In parallel. A Lanes agent works in a real browser, signed in as you, in Gmail. Splits the work: one agent finds leads while others research, write and send in parallel. Qualifies each lead against whether they would actually buy, and rejects the ones that do not fit, with a count of why.
Does the Outreach at scale play send messages from my accounts?
Yes, from your own connected accounts, one message per person. Every send is checked first: emails pass the send gate in Gmail or Outlook, all sends keep to your daily limit and sending hours, and nobody who unsubscribed, bounced or asked not to be contacted is written to.
How long does a run take?
Each run of Outreach at scale is budgeted at up to 8 hours of agent time, and reports what it actually completed, with evidence.
What do I need to connect?
Where a site needs you signed in, such as Gmail, LinkedIn or X, connect that account in Lanes and the agents work in your session. Other sources are read on the public web. This play works in Gmail.
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See the play
