Lanes
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Reach out · a Lanes play

Find and contact local business owners with a real need

Find nearby businesses with a visible need and contact the owner.

  • Google Maps
  • Gmail

The problem

Local businesses buy when the offer fits a need they can see. Finding that need means opening every site, which is why most local outreach is generic.

How your agent runs it

  1. Use Google Maps and the businesses' own sites to find the agreed number of suitable businesses among what you describe.
  2. Identify a concrete need visible on their site, verify an owner or relevant public business inbox, then send one specific email offer.
  3. Never fabricate an audit, lost revenue or a problem you did not observe.
  4. Save source URLs and sent evidence.

What you tell it

What you offer
For example: Bookkeeping for startups, first month free
Which businesses to contact
For example: Dental clinics in Austin, TX

What counts as done

  • 5 requested actions completed with verified evidence and any shortfall clearly reported.

FAQ

About this play

How does the Reach local business owners play work in Lanes?

Find nearby businesses with a visible need and contact the owner. A Lanes agent works in a real browser, signed in as you, in Google Maps and Gmail. Use Google Maps and the businesses' own sites to find the agreed number of suitable businesses among what you describe. Identify a concrete need visible on their site, verify an owner or relevant public business inbox, then send one specific email offer.

Does the Reach local business owners play send messages from my accounts?

Yes, from your own connected accounts, one message per person. Every send is checked first: emails pass the send gate in Gmail or Outlook, all sends keep to your daily limit and sending hours, and nobody who unsubscribed, bounced or asked not to be contacted is written to.

How long does a run take?

Each run of Reach local business owners is budgeted at up to 1 hour of agent time, and reports what it actually completed, with evidence.

What do I need to connect?

Where a site needs you signed in, such as Gmail, LinkedIn or X, connect that account in Lanes and the agents work in your session. Other sources are read on the public web. This play works in Google Maps and Gmail.

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