Lanes
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Reach out · a Lanes play

Find people looking to switch from your competitors

Find explicit switching requests and offer a relevant alternative.

  • X
  • Reddit
  • Gmail

The problem

Someone publicly looking for an alternative is the best lead you will ever get, and those posts are buried in search results and threads.

How your agent runs it

  1. Search recent X, Reddit and Google results for people explicitly seeking alternatives to what you describe.
  2. Do not treat every competitor user as an unhappy buyer.
  3. Verify the stated need and that this product actually addresses it.
  4. Find a public business contact channel for the agreed number of qualified new prospects and send one relevant offer each.
  5. No unsolicited private social DMs.
  6. Save the request URL, fit evidence and sent outcome.

What you tell it

What you offer
For example: Bookkeeping for startups, first month free
Your competitors
For example: QuickBooks, Xero

What counts as done

  • 5 requested actions completed with verified evidence and any shortfall clearly reported.

FAQ

About this play

How does the Reach people looking to switch play work in Lanes?

Find explicit switching requests and offer a relevant alternative. A Lanes agent works in a real browser, signed in as you, in X, Reddit and Gmail. Search recent X, Reddit and Google results for people explicitly seeking alternatives to what you describe. Do not treat every competitor user as an unhappy buyer.

Does the Reach people looking to switch play send messages from my accounts?

Yes, from your own connected accounts, one message per person. Every send is checked first: emails pass the send gate in Gmail or Outlook, all sends keep to your daily limit and sending hours, and nobody who unsubscribed, bounced or asked not to be contacted is written to.

How long does a run take?

Each run of Reach people looking to switch is budgeted at up to 1 hour of agent time, and reports what it actually completed, with evidence.

What do I need to connect?

Where a site needs you signed in, such as Gmail, LinkedIn or X, connect that account in Lanes and the agents work in your session. Other sources are read on the public web. This play works in X, Reddit and Gmail.

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