Get seen · a Lanes play
Pitch niche newsletters for free coverage
Pitch relevant editors a useful product story for their readers.
Substack
Gmail
The problem
A mention in the right niche newsletter can beat a month of ads, but editors ignore pitches that are not written for their readers.
How your agent runs it
- Find the agreed number of active newsletters among what you describe, including relevant Substack publications, read their recent issues and check their editorial submission rules.
- Email the editor a tailored unpaid feature or resource pitch through a published editorial contact.
- Lead with reader value and a working product link.
- Do not purchase sponsorships or claim coverage is secured.
- Save pitch evidence; count coverage only when a live published URL can be verified.
What you tell it
- What you offer
- For example: A free month-end close checklist for their readers
- Which newsletters to pitch
- For example: Newsletters for startup founders
What counts as done
- 5 requested actions completed with verified evidence and any shortfall clearly reported.
FAQ
About this play
How does the Pitch niche newsletters play work in Lanes?
Pitch relevant editors a useful product story for their readers. A Lanes agent works in a real browser, signed in as you, in Substack and Gmail. Find the agreed number of active newsletters among what you describe, including relevant Substack publications, read their recent issues and check their editorial submission rules. Email the editor a tailored unpaid feature or resource pitch through a published editorial contact.
Does the Pitch niche newsletters play send messages from my accounts?
Yes, from your own connected accounts, one message per person. Every send is checked first: emails pass the send gate in Gmail or Outlook, all sends keep to your daily limit and sending hours, and nobody who unsubscribed, bounced or asked not to be contacted is written to.
How long does a run take?
Each run of Pitch niche newsletters is budgeted at up to 1 hour of agent time, and reports what it actually completed, with evidence.
What do I need to connect?
Where a site needs you signed in, such as Gmail, LinkedIn or X, connect that account in Lanes and the agents work in your session. Other sources are read on the public web. This play works in Substack and Gmail.
Related plays
More ways to find customers
Get listed in relevant directories
Submit your product to relevant free directories.
See the playPitch creators with the right audience
Offer a relevant demo or collaboration to niche creators.
See the playAsk happy customers for referrals
Ask suitable existing customers for one specific introduction.
See the play